An exciting development has recently been announced with the launch of Prologue Burson-Marsteller establishing a long-standing partnership between Cactus Advertising and Burson-Marsteller. A training workshop entitled Reputation Management and the Role of the CEO took place in November. Prologue Burson-Marsteller will operate as a self-standing company focusing solely on Public Relations.  This launch is a tribute to the growing importance of the public relations discipline across government and the private sector in Ethiopia. Prologue Burson-Marsteller remains a sister company to Cactus Communication that has been operating in the Ethiopian market for over 15 years. The role of Public Relations is an important contribution in helping to form the perception of an organisation to the public. These occasions always call out for the support of highly organised, imaginative and personable experts with excellent connections and skills.

“That Is us! PROLOGUE-BURSON-MARSTELLER. We understand the traditions, cultures and insights of Ethiopia. Our relationship with Burson-Marsteller will allow us to access the latest tools and skills to best serve our clients and to ensure that our team is trained and operational at global standards”.

The Burson-Marsteller Africa network, of which Prologue Burson-Marsteller, is now a partner, is recognised locally and globally as the premier communications network on the continent. Burson-Marsteller, established in 1953, is a leading global public relations and communications firm. It provides clients with strategic thinking and program execution across a full range of public relations, public affairs, reputation and crisis management, advertising and digital strategies. The firm’s seamless worldwide network consists of 72 offices and 85 affiliate offices, together operating in 110 countries across six continents. Burson-Marsteller is a unit of WPP, the world’s leading communications services network.