Root in Style is an Ethiopian Premium Leather Accessory Brand Made in Ethiopia. Tigist has eleven years of experience in the business sector and Tigist is Founder and Managing Director of Root in Style, a premium quality genuine leather accessory brand with a distinctive Ethiopian look.

Tigist holds a master’s degree in Marketing Management from Addis Ababa University and a bachelor’s degree in Management Information System. Tigist is passionate about her culture, which is reflected in her leather product designs. Tigist works with the vision of empowering women by giving job opportunities to low-income, illiterate, stay-at-home mothers through her business.

She believes empowering women is empowering the next generation. Tigist is also engaged in The Mandela Washington Fellowship for Young African Leaders which is the flagship program of the Young African Leaders Initiative (YALI). YALI was launched in 2010 to support young Africans as they spur growth and prosperity, strengthen democratic governance, and enhance peace and security across Africa.

The Mandela Washington Fellowship, which began in 2014, brings young leaders to the United States for academic coursework and leadership training and creates unique opportunities in Africa for Fellows to put new skills to practical use in leading organizations, communities, and countries.

Upon completion of the Mandela Washington fellowship, Tigist plans to expand her company to give on-the-job training in artisanal skills to low-income, stay-at-home mothers and to create jobs for them in her leather product manufacturing company.

Root in Style recently won the ACE Award for the “Best African Brand” category thanks to Bellafricana for recognizing their work. Their products include distinctive leather bags for men and women, over night bags for week ends away wallets, belts and other fashion accessories.

The Awards were organized by Bellafricana and Endorsed by the Lagos State Government, Ministry of Tourism, Arts and Culture, Nigerian Export Promotion council, Nigerian-American chamber of commerce, Nigerian-British Chamber of commerce, Lagos Chamber of Commerce and Industry and the Nigeria-Britain Association

Photo Credit of award: SOL Image.

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