The East Africa Trade Hub (USAID) supported three members of the Ethiopian Horticulture Producer Exporters Association and four members of the Kenya Flower Council to attend the International Floriculture Expo (IFE) in Chicago, U.S.A., on June 25-27.

Now that both countries have direct flights to the U.S., their cut flower sectors are eager to connect with U.S buyers and expand their market access. IFE, North America’s largest business-to-business floriculture expo and conference, provided the perfect opportunity for the Hub-supported firms to pitch themselves as potential trading partners.

Companies were impressed by Ethiopia’s beautiful flowers and expressed an interest in making orders.